- Brainstorm your favorite commercials. Think about and
discuss with your partners, what makes them appealing to you.
- Watch commercials. What are some of the ways they capture
your attention?
- Read about common
advertising strategies. Can you identify these strategies in commercials.
- Decide what product or idea you want to create a commercial
about.
- Decide who your target audience will be. Find out what
your target audience is like.
What do they like to do? Where do they like to go? Etc.
- Choose an advertising
strategy that will get your idea across or persuade your target
audience to buy your product.
- Write a script
for your commercial. Notice that the script is divided into two parts.
Video: What we will see in your commercial. Audio: What we will hear
in your commercial.
- Use a storyboard
to create a visual impression of your script.
-Include camera transitions between the scenes of the storyboard so
that the camera person moves from one shot to another.
-Camera
Shots
- Prepare to video.
Equipment needed:
-VCR(video cassette recorder)
-Television
-
Decide who will do what?
-Who will be the cameraperson? The camera person is responsible for
taping the commercial.
-Who will be the talent? The talent acts out the commercial.
-Who will be the set designers? The set designers set up the stage
with props and other materials or equipment.
-Who will direct the commercial? The director directs the starting,
making, and completion of the commercial.
Editing
-In Camera editing:
Tape the scenes in the order in which they will
appear in the final video.
You tape the first scene, then pause or stop the camera and prepare
the second scene and so on.
-Edit using two VCRS
Show students how to edit using two vcrs. This is not the best editing
process, but it can produce a passable edit.
-Video Production labs
Video production labs will rent their video editing equipment, but
you must use it in their facility.
-Local highschool, college, or University
Sometimes the department of teleproduction or media may be willing
to let you use their equipment. Find out your options.
- Evaluating your commercial.
After completing the commercial, review it. Check to see that you have
met all the requirements.
-Is the commercial 30seconds to 1 minute long?
-Does it have good visual and sound quality?
-Is it creative?
-What prize do you think your commercial will win? Why?
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